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Adidas
Creative Direction • Copywriting • Art Direction • Ideation • Team Management
Adidas BoostWorld / Energy in Colour:
Adidas Canada needed to drive awareness and excitement among Sneaker Enthusiasts with their newest boost technology-based products. A national retail rollout was planned in key markets consisting of social media assets, Foot Locker store window displays and the feature interactive “boostworld” shoe display wall where trial was encouraged in order to play an interactive step game to earn an instant same-day rebate (campaign postponed in 2020 due to the COVID-19 pandemic).
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